My name is Isaiah Martin. Digital Marketer.

As a self-starter who thrives in the fast-paced world of digital marketing, I’ve had the chance to dive deep into SEO, Paid Search, content strategy, and more. From managing Google Ads campaigns to developing SEO strategies that drive real results, I’m all about finding creative solutions for any challenge that comes my way. I’m always learning, always improving, and I’m driven by a constant desire to grow and push my skills further every day. I can’t wait to bring that same energy to a new team.

My Skillset

Here’s a quick look at some of my key digital marketing skills, which I’ve applied in both personal projects and professional settings—whether through agency work or freelance gigs. These are just a few examples of the skills I’ve acquired!

Paid Media

Experience building and managing Google Ads campaigns, including creating responsive ads and optimizing performance. For the few campaigns I've managed, I’ve applied best practices to drive meaningful results. I’m confident in my ability to develop and run effective campaigns, and I’m always eager to learn more and refine my skills.

SEO

I’ve gained extensive hands-on experience in SEO, optimizing websites to improve search rankings and drive organic traffic. Working at an SEO agency, I worked with a range of clients and usd data-driven strategies to solve unique SEO challenges. From technical audits to content development, I’m skilled at leveraging tools to boost visibility and improve site performance.

Analytics

Skilled in using analytics toolsfor both SEO optimization and monitoring ad campaign performance. Regularly implemented tracking codes, analyzed reports, and created data-driven insights for monthly reporting in my agency role.

Marketing Strategy

Understanding why something works—or doesn’t—requires a data-driven approach, and I love diving into the numbers to find solutions. In my agency role, I applied this mindset to new clients, developing strategies that were backed by data and tailored to their unique needs.

Copywriting

Skilled in creating engaging and creative copy for both websites and responsive ads to drive leads and conversions. In my SEO agency role, I’ve written numerous blog articles, content briefs, and refreshed existing blog posts to attract relevant, engaged traffic and improve SEO performance.

Keyword Research

Proficient in keyword research tools and understanding keyword intent to drive conversions. Experienced in optimizing websites for SEO performance and running successful Google Ads campaigns by identifying high-value keywords. Used research to increase organic traffic, improve SERP rankings, and enhance ad campaign performance.

Wordpress

Taught myself WordPress to explore running Google Search Ads and experiment with on-page SEO. Since then, I’ve built multiple websites, from personal blog sites to client service websites, applying SEO best practices to create engaging and optimized sites.

Email Marketing

Familiar with CRM tools for email marketing and experienced in setting up lead capture forms to grow email lists. Comfortable creating segmented audiences for targeted campaigns using platforms like MailChimp, which I've successfully integrated into my blog for lead generation efforts.

Agency Experience

In my agency role, I’ve had the chance to work with all kinds of clients—from medical companies to e-commerce and car leasing businesses. Every project comes with its own set of unique challenges, which has really sharpened my ability to adapt and develop tailored solutions. Whether it’s technical SEO, content strategy, or conversion optimization, I love diving into new industries and finding the right approach to help each client succeed.

A Little About Me...

From a young age, I’ve always been driven by a curiosity to combine creativity with analytical thinking. When I discovered the world of digital marketing, it felt like the perfect blend of both, and I was hooked. The potential to continuously learn and evolve within this dynamic field fuels my passion. It all started with a desire to dive deeper, so I taught myself a wide range of digital marketing skills—SEO, PPC (Google Ads), basic web design, copywriting, email marketing, and more—and applied them to real-world projects.

My eagerness to get hands-on experience led me to reach out to nonprofits, offering to manage their Google Ads accounts using the Google Ads Grant they were receiving. I was fortunate enough to manage Google Ad Grants for two organizations, ensuring their campaigns reach the right people and drive real impact. Along the way, I also performed SEO audits for local businesses, offering insights to improve their online presence and performance.

One of my most rewarding projects was using my self-taught skills to build a website for a small local client, helping them establish a professional digital presence. Every step of the way, I’ve been driven by a hunger to learn, a passion for applying what I know, and a commitment to help others along the way.

Check out some of my earliest passion projects below to see where it all began!

Certifications

My Earliest Projects

These projects represent some of my earliest work as I began developing my digital marketing skills. Each one helped me grow in areas like SEO, paid search, and content creation, laying the foundation for my professional journey.

PPC Project

A basic Google Ads account structure I created for a local home service business in Charleston. It includes sample ad groups with targeted and negative keywords, as well as location exclusions. While simple, it’s a representative example of how I would organize and optimize a campaign, including developing keyword-rich responsive ads linked to relevant landing pages.

SEO Site Audit

An SEO audit I created for a local Charleston cleaning service, offering recommendations to boost organic traffic. The audit covers keyword targeting, site structure, competitive analysis, and more. Click to view my full set of recommendations for improving the website’s performance.

WordPress Site

This WordPress site was built to launch my first Google Search Ads campaign, with each page SEO-optimized around low-competition, long-tail keywords and fully optimized meta data. I set up Google Tag Manager to track site data and capture leads through the email form. A responsive Google Ads campaign was also created to drive lead capture and segment the email list.